Sales Made Simple
AI-powered CPQ for HVAC, plumbing and electrical distributors · 250% ROI · 90% shorter sales cycle
Sales Made Simple is an AI-powered CPQ (Configure-Price-Quote) and guided-selling platform built for B2B distributors in HVAC, plumbing, electrical, and MRO. At its core is Audrey AI — a sales agent that helps reps and customers navigate complex product configurations and land accurate quotes in minutes instead of weeks.
The challenge. B2B distribution is a tangle of legacy ERPs, opaque pricing rules, and reps spending hours on quotes that should take minutes. The product had to surface intelligent recommendations through an AI agent while staying grounded in each distributor’s real catalogue, inventory, and pricing logic — without becoming another bolt-on tool that nobody opens.
What we shipped. The Audrey AI sales agent. A configurable CPQ engine that handles distributor-specific catalogues and rules. Guided selling flows that take buyers from “what do I need?” to a signed quote. Integrations with the ERPs that actually run these businesses.
The outcome. Customers report 250% ROI in 3 months, 50%+ productivity increase, and 90% reduction in sales cycle times. The bet — that AI plus senior product judgement could rebuild a slow, costly process from the ground up — is paying off in the kind of B2B verticals most consumer-AI noise ignores.
Live at sms-cpq.com.
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